E-mail campaigns, like all types of marketing, require something that consumers feel forced to open, something they can’t ignore. Many marketers turn to newsletters as a solution, but these don’t often generate long-term readership. In reality, after the first issue is received, their open rates rapidly decline. Even when the audience is enthralled by the topic, most of us find we don’t have time to read these materials. They necessitate an excessive amount of investment and are primarily self-serving.
Cartoons are a good way to deal with this issue. The audience is already aware that cartoons are quick to read and that they usually provide the reader with a laugh, if not a fresh perspective. They appear to create and maintain extraordinarily high open rates for a long period of time, even in monthly installments. This demonstrates how important cartoons may be in your e-mail promotions.
Formats and applications
While e-mail marketing is more complicated than traditional direct mail, there are only a few forms to choose from. Here are a few that could benefit from the addition of a cartoon, especially if customization and a method for recipients to simply distribute the item to friends and coworkers are included.
Flyers: Flyers are plainly intended to elicit a response from the recipient. Invitations, registration drives for webinars and seminars, sales announcements, couponing, and more can all be done with these. Short language and easy-to-understand links appear to be the key to a successful campaign. Getting recipients to open the package is obviously critical.
Newsletters: If you’re currently sending out a newsletter on a regular basis, it’s a good idea to include a personalized cartoon on the first page. Use the cartoon to engage readers by mentioning in the subject line that there is a comic about them within. Use the comic to persuade subscribers to keep reading and opening your newsletter. The cartoon will be more than just decoration; it could be the only thing that gets them to notice you at all.
Surveys: Putting a cartoon at the top of a survey may seem counterintuitive at first. Surveys are serious business, and the cartoon could sway the results. Surveys, on the other hand, are useless if no one pays attention to them. Knowing that the e-mail contains a cartoon is a tremendous incentive to open it and respond. As an added incentive, you might provide a free print of the comic.
Forums and blogs for discussion: You already know that a cartoon’s nature is to reduce situations and topics to a single underlying truth. In this assignment, including a cartoon that points the audience in the right path while also persuading them to read the e-mail makes a lot of sense. Encourage your forum or blog’s visitors to share the cartoons with others, and you might just have the start of a viral growth campaign for your forum or blog.
Advantages and drawbacks
E-mail marketing has a lot of advantages. It is exactly measurable in ways that mail-based direct marketing programs could never be. By comparison, the entire process of generating, releasing, and tabulating a campaign is instantaneous, allowing for science fiction-like testing during the first fifteen minutes of reaction, and then rolling out the winning test panel as your new “control.”
In recent years, e-mail marketing has gone a long way. One significant advantage is that, in compared to all other media platforms, e-mail marketing is relatively inexpensive, making it easier to cultivate more active relationships with your client and prospect base and to achieve sufficient ROI on your marketing budget.
Spam is a significant disadvantage of e-mail marketing. There are nefarious e-mail users out there, and their generally offensive e-mails appear in recipients’ inboxes right alongside yours. Unfortunately, some e-mail users are all too eager to send well-placed complaints that can harm your firm, whether or not the issue is legitimate. However, employing the delivery services discussed here virtually eliminates this problem, as long as you start with a clean list of opted-in customers and prospects, which is simple enough to accomplish.
The final advantage of e-mail, in my opinion, is that it works well with cartoons, and cartoons, in turn, work well with e-mail, driving open rates sky high and maintaining them there for long periods of time. So, personalized or non-personalized cartoons, which is better for e-mail? Personalization is recommended if the list contains first and last names. It piques recipients’ interest since they’re excited to see what new cartoon you’ve sent about themselves. It’s a strong attraction that will pay off in the long run, making your e-mail interesting to read every time it arrives in recipients’ inboxes.
Let me help boost your e-mail marketing efforts with a custom cartoon!